Qualita
Nick White Photography
Product & still life
Many of the examples here are the product of a collaboration with Ian Christopher, a stylist specialising in interiors and trade exhibitions. Together we have completed a number of brochures for Pineapple Contracts, a firm that produces quality furniture destined for public sector environments and, more latterly, our work has encompassed publicity material for Qualita, a furniture company aimed at the domestic market. Much ingenuity is required with these shoots as we quite often only have one item of each different model so six chairs around a table mean that one chair gets photographed six times and the composite result is a bit of photoshop magic. Likewise, we generally work in a very low-ceilinged studio with no windows and a series of panels to create our rooms and locations. Always fun and always a challenge.